Search engines rank results in one of two ways: Paid links (e.g. you pay Google to show your listing on a per click basis per word) or use organic listing techniques to get to the top without having to pay the search engine for every click you get.

Organic SEO is about optimising you website with the best possible:

• Code & Formatting
• Wording and Content
• Linking strategies
• Updates and Communications strategy

By doing all of the above you can ensure that search engines can not only see your site clearly, but they will also improve its rank because:

• You have complied with their optimisation guidelines
• You have provided quality content on your website that is relevant to your product / industry
• You have received incoming links from other good websites (e.g. votes) that verify the quality of your content
• You are continually updating your website, therefore the content on it is seen as current and relevant