SEO is the process of optimizing a website to be shown at the highest possible position of a set of returned results when a person conducts a search on the internet, via a search engine, in that websites specific industry or category.

This page rank system relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Therefore it is imperative that not only should your website be well coded and clearly designed so that Google can clearly see and interpret the quality of its contents, it should also have users driven to it by 3rdparties, who will in essence ‘recommend’ the website to Google.

FX Web specialises in both building fully optimised SEO sites from scratch as well as upgrading current websites to be SEO compliant.